Windows 8 Launch

client - Microsoft

Microsoft needed the help of the Exhibition Magicians to launch two products on the same day both Windows 8 and the Surface Tablet. The Exhibtion Magicians known as the Product launch magician for this event Keelan Leyser and Matt Daniel-Baker created a bespoke 30 minute presentation illustrating the key points of the new operating system and highlighted the tablet by creating interactive magic with the tablet itself! Keelan and Matt cleverly combined all of the key points that Microsoft wanted by intertwining them into the mind reading and magic.

and this is what Microsoft said about the Product Launch Magicians…

Just wanted to send a quick email to thank you for today; Feedback from everyone at here at Microsoft has been resoundingly positive, and they’ve all been full of praise for how great you guys were! I spoke to my team when I got back and they said the performances were excellent, right on point and delivering the brand messages in an outstanding way. I am away next week so I will look to get the footage over to you the week after, and after today I’m sure there will be some more opportunities to work together in the future.

I know you both put in an incredible amount of effort into the planning and rehearsal for this event so I just wanted to send my thanks for all the work you put in to delivering such a great spectacle; it really is much appreciated. Can’t wait to see the footage! Thanks again for everything, speak soon, Ben M – Microsoft Ltd.

Product Launch Magicians brand their magic

Product Launch magicians Launch Windows 8

Window 8 branded tricks were created for the launch

Aside from doing a 30 minute stage presentation to the Microsoft London staff the Product Launch Magicians also did around 50 mini performances around many of the Microsoft offices delivering the message by intergrating all the key point into close up trick. All the props the Product Launch magicians used were branded Windows 8 and this was all supplied and created by the Exhibition Magicians.